Our Brand

BRAND GUIDELINES - OUR BRAND

OAKWOOD UNIVERSITY

Guidelines are essential to any large organization like ours where faculty, students and staff must make decisions concerning how to use the institution’s logos and naming conventions. Consistent and correct use of our brand assets is important to our overall positive reputation.

Our logo is one of the most visually recognizable identifiers to our students, faculty and staff, as well as to the local and global community. The goal of Oakwood University is to create a strong, unified visual identity. This is best achieved with consistent and correct usage of our logo and visual elements.

OUR LOGO - The Key to the Oakwood University Seal

The Oakwood University Seal is a trademark of Oakwood University and may not be used, edited, modified, copied or reproduced without the express permission of an authorized representative of Oakwood University.

The Compass Points. Faculty, staff, administrators, graduates, supporters and friends of Oakwood University are dispersed throughout the four corners of the globe— not to mention the influence of our mission, missionaries and message.

Blue is the color associated with depth and stability. Blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Gold is the color of success, achievement, triumph and abundance. Gold is associated with higher ideals, understanding and enlightenment. It inspires spirituality

Oakwood University is at the top perimeter of the seal. The lower part has Huntsville, Alabama. The founding date, 1896, is divided on each side of the flambeau to symbolize the separation of Negroes and whites when the college was founded.

The Torah, the oldest symbol, represents original Hebrew Scripture that contains the first divine laws. This compilation of knowledge allows individuals to find guidance as they pursue fundamental questions concerning God, man, and salvation.

The Quill represents Mrs. Ellen G. White. She, as many authors of that time, used it to write her interpretation of God’s plan for His people from Adam to the Second Coming of the Savior.

The Flambeau depicts wisdom, knowledge, and education that portray a beacon of light and guidance while it prepares the mind, character, and religious conviction for this life and finally eternity.

The Acorns. Embedded within these small seeds are the makings of a great oak. God, by His Spirit will plant in us the seeds of faith and hope. By believing in God first, Oakwood students will grow to find the magnificent destiny He has planned for each of them.